Client // Twitter Composer // Nightgames Production studio // THE WEREHAUS Client brief called for 60 seconds of beat-centric indie electro instrumental to support a storyline featuring scrappy small business owners using Twitter's ad platform. Musical goal: find an uplifting pocket without going too cute on one end or driving on the other. From there, the brief called for four additional 30-second scores that played off main one, supporting each entrepreneur's DIY journey. Dina needed something beat-driven without getting too big or trappy. 8-bit synths, deconstructed drums, and some chopped vocals got us there.

Client // Twitter Composer // Nightgames Production studio // THE WEREHAUS Client brief called for 60 seconds of beat-centric indie electro instrumental to support a storyline featuring scrappy small business owners using Twitter's ad platform. Musical goal: find an uplifting pocket without going too cute on one end or driving on the other. From there, the brief called for four additional 30-second scores that played off main one, supporting each entrepreneur's DIY journey. Ross was in need of a mix of electronic and indie rock to reflect his "active dude" persona. A heavier drum break set up beneath a bedrock of beat-synced synths and pitched guitars got us there.

Client // Twitter Composer // Nightgames Production studio // THE WEREHAUS Client brief called for 60 seconds of beat-centric indie electro instrumental to support a storyline featuring scrappy small business owners using Twitter's ad platform. Musical goal: find an uplifting pocket without going too cute on one end or driving on the other. From there, the brief called for four additional 30-second scores that played off main one, supporting each entrepreneur's DIY journey.

Client // Twitter Composer // Nightgames Production studio // THE WEREHAUS Client brief called for 60 seconds of beat-centric indie electro instrumental to support a storyline featuring scrappy small business owners using Twitter's ad platform. Musical goal: find an uplifting pocket without going too cute on one end or driving on the other. From there, the brief called for four additional 30-second scores that played off main one, supporting each entrepreneur's DIY journey. Noah's fashion startup needed some swagger to keep it playful. A swung bassline with layered, up-octave guitars with a little processed whistling gave him the support he needed.

Client // Twitter Composer // Nightgames Production studio // THE WEREHAUS Client brief called for 60 seconds of beat-centric indie electro instrumental to support a storyline featuring scrappy small business owners using Twitter's ad platform. Musical goal: find an uplifting pocket without going too cute on one end or driving on the other. From there, the brief called for four additional 30-second scores that played off main one, supporting each entrepreneur's DIY journey. Carmen's piece needed some finesse to convey a sense of maturity while remaining undeniably current. To get there, the synth pad driving the first half ramps into a series of choppy guitar stabs and reverse edits to keep things interesting and reflective of Carmen's hip-and-successful-founder vibe.